Wednesday, November 19, 2008

Radio Formats and ME

Radio Formats and Me




Honestly, the only time when I listen to the radio is when I drive my car.

I don't have any favorite radio stations; but I usually listen to Commercial FM

Radio all the time, as it comprises several stations, specified in many genres of

music such as Hip Hop, R&B, country, Soul etc...My favorite stations are 95.3,

94.1,94.9 and 106.7. They are almost about everything. Sometimes I even

switchto other stations, if one or more are playing songs I don't like, and this

is anotherreason why Idon't have a specific favorite radio station.




I seldom or probably never listen to FM radio at home. Nowadays, most of the

people are listening to the radio while driving their vehicules, and I believe that

radio is addressed to these kinds of people as it find it hard to reach others,

especially with the competition of TV, Internet, I Pods, Cell phones etc...

Undoubtedly, most of radio listeners are drivers or passengers. What

enhances this thesis, is the fact that many radio hosts are adressing to

people on the road by saying : " If you are driving, drive safe etc.."



As I said, I prefer commercial radio stations for the reasons mentioned above.

These commercial stations support themselves by selling advertising. Thus,

advertising dollars are based on the stations' ratings, which depend solely on

how many people listen. In this regard, commercial radio stations don't care

what format they are, as long as it is profitable.



This pushes us to talk about the various radio formats. Indeed, there are many

of them, and each one is specialized in some kind of music or talk, For me,

I prefer Classic Hits, Hip Hop, Country, but the problem wth these radio

formats is that they keep on playing the same songs over and over several

times a day, which makes the listener think he/she is listening to a CD and

not a radio station!





All in all, commerical radio FM remains my favorite genre I listen to while

driving my car. To be frank, I don't think I can listen to the radio in any other

place rather than my car, for the simple reason that the new technology of the

Internet, I Pods, Cell Phones, has taken over this mean of mass media.

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